This is of concern because the adoption of electric trucks is expected to be slower than passenger vehicles, in part due to their significantly higher cost (2X-3X than an equivalent diesel truck in 2023). They account for less than 5% of the vehicles on the road but produce over 20% of the emissions from the transportation sector, which currently accounts for more than one-third of U.S. This is especially true when it comes to trucks. The transition to electric vehicles is now almost inevitable, but it's still uncertain how quickly it will happen. The "mass-reproduction" processes used by this startup may prove to be a blueprint for new business models that can be used by other durable goods manufacturers.How adapting practices from high-volume truck manufacturers to develop cost-effective retrofit kits can help narrow the cost differential between electric and diesel vehicles. A startup seeks to accelerate the transition to electric trucks by retrofitting existing diesel vehicles with electric drivetrains. Members can download this article in PDF format.
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